2023-06-28 10:45:18
“It’s for everyone, it’s free and you don’t need to go into the store,” said Michel-Édouard Leclerc. jittawit.21 / stock.adobe.com
The operation, open to all motorists, will start this weekend in all of the distributor’s service stations.
This is news that should relieve the French as the summer holidays approach. Invited in the morning of France Info this Wednesday, the president of the centers E. Leclerc Michel-Édouard Leclerc announced operations at cost price on fuel, and this during all weekends of the summer season. “We have decided with all of the 700 Leclerc centers in France to carry out fuel operations at cost price, every weekend during these holidays, from Friday morning to Sunday evening.“, detailed the leader. The first operation will take place this weekend, from June 30 to July 2.
“I hope we will energize the market”
To take advantage of this cheap fuel, there is no need to be a customer of the brand: all motorists will be able to benefit from it, as Michel-Édouard Leclerc explained. “It’s for everyone, it’s free and no need to enter the store“, he assured. A “purchasing power operationthought to relieve consumers still heavily penalized by inflation.
The distributor, who will therefore voluntarily waive his “marges“every weekend counts”trainits competitors down. “I hope we will energize the market“, acknowledged Michel-Édouard Leclerc. The manager finally took care to evacuate any controversy about the environmental impact of his operation. “The objective is not to promote fossil fuels, (…) but people are not going to change cars right away, we have to offer the lowest possible prices“, he defended himself.
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