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India’s Government Commercial Corporation has added a commerce app to Microsoft’s e-commerce network. It includes retailers and traders operating under the Government of India.
The e-commerce industry in India is expected to reach a market size of $400 billion by 2030. The Indian e-commerce platform is expected to grow at a CAGR of 19% compounded annually.
D.Koshi said that Microsoft’s aim is to create a fully e-commerce service by incorporating UPI transactions to engage small and medium businesses in this marketing.