2023-06-04 02:04:01
By: Writing | 06-03-23
The novel of the purchase of Activision Blizzard by Microsoft. And in a new episode of this drama, rumors already sound that “the house of Xbox” would be planning a extreme measure to solve the blockage Market and Competition Authority (CMA) of the United Kingdom. What would this measure be? Well pull Activision out of this important market.
This is according to a Bloomberg report that says that Brad Smith, President of Microsoft, he would have scheduled a meeting with the English chancellor Jeremy Hunt to express his frustration at the CMA’s refusal of his intention to buy Activison. Let us remember that the CMA gave as a reason the potential danger to competition that Microsoft would represent in the field of gaming on the cloud.
Hunt had already expressed his surprise at the actions of the CMA, and apparently Smith would have asked him for this meeting to find a creative solution to this dilemma. But this does not mean that Microsoft will have it easy, since several UK ministers were not amused by Smith’s statements in which he said that “the European Union market was better for doing business than the UK market«. Also!
If Microsoft’s so-called “creative solution” turns out to be the withdrawal of Activision Blizzard from the British market, this could affect commercial relations between the two, although several analysts already anticipate that if it happens, Activison could still sell its products in that territory, but already not directly but through authorized dealerswhich would entail a higher cost for them and for the public.
Fuente: Bloomberg
#Microsoft #Activision #market #order #buy