Reports revealed that Microsoft is developing a program to help marketers place ads in free Xbox games.
Microsoft will allow companies to buy from ad inventory to secure space on virtual billboards, but it is not clear whether this will extend to character forms or video menus, according to the American “Insider” website.
For its part, “Microsoft” has refrained from confirming or denying its plans to add ads to its free games, with a spokesman saying only that it is seeking to “improve the experience” for developers and gamers but has “nothing else to share with the press.”
The program could worry gamers worried about advertisements for real-world products finding their way into the video game world, but at the same time it could help developers make money on free games, without relying too heavily on paid content.
Source: Sputnik