Microsoft’s Ambitious Expansion into Game Development and Publishing

2024-01-21 06:01:37

Microsoft seems to be planning to further expand their game development plans. In a recent interview with Bloomberg.com, company CEO Satya Nadella explained that their main goal is to become a “good publisher” in the eyes of all platforms. Not long ago, after more than a full year of hard work, one legal lawsuit after another and various obstacles, Microsoft finally succeeded in acquiring Activision Blizzard for a sky-high price of nearly US$70 billion. Obviously, this It is also the first step in their current new goal.

“We are deeply involved in the game industry and we love games deeply. In fact, Flight Simulator actually existed before the birth of Windows. However, we can only rank third or fourth. There are With Activision Blizzard’s help, I think we have an opportunity to become an even better publisher, and strangely enough, that’s true whether it’s for Sony, Nintendo, PC or Xbox. We are very excited about this acquisition. I am very excited about the success of the project and happy that we were able to make it happen,” said Satya Nadella

It is worth noting that this is not the first time Nadella has publicly talked about Microsoft’s plans to release its games on more platforms, even on rival platforms. There are currently many rumors hinting at the inclusion of “Sea of ​​Thieves” And Microsoft’s exclusive works such as “Perfect Soundwave” are about to be launched on Nintendo and Sony’s console platforms.

Even though Microsoft has not yet responded directly to these rumors, while trying to overcome various legal obstacles in the process of acquiring Activision Blizzard, Microsoft has continued to emphasize that they will make Activision’s signature shooter a success after the acquisition plan is successful. The “Call of Duty” series of games continues to be available on the PlayStation platform, and there is even an intention to assist Activision in bringing this series to the Nintendo console platform. In addition, Microsoft’s home game studio Arkane Lyon has not yet confirmed whether the latest masterpiece “Marvel Blade” will become an Xbox console exclusive game, or will be released simultaneously on more platforms.

On the other hand, Microsoft also unveiled a number of heavyweight new games that will be released in 2024 at a Developer Direct event held last week, including the latest masterpieces created by MachineGames, the “German Headquarters” series development team under the Bethesa team. Indiana Jones: The Ancient Circle, plus Avowed, a new original fantasy from Obsidian Entertainment, Hellblade 2: The Legend of Senua from Ninja Theory, and Xbox Game Studios’ Turn-based strategy game “Ara: History Untold”, etc.