2024-09-09 13:20:33
Fierce competition for 5,000 full or part-time workers in France employed by ad server Milee (formerly Adrexo). The company was placed in liquidation this Monday by the commercial court of Marseille, the administration announced.
The court made its decision “after hearing the report of the directors and legal representatives and considering that the payment of salaries cannot be verified by the companies”, explains the management of the company in this press release. The company was unable to pay the August salary, prompting an alert from the Marseille Commercial Court. According to CGT and CAT, the company whose turnover is 250 million euros can no longer continue its work.
The company was placed in receivership on May 30, explaining that the advertising distribution sector, of which it is one of the leaders, is “an area in great suffering” with “outside elements that are not remind” (Covid, additional…) and “the accumulation of which there is nothing to be tolerated in terms of payment”.
No trade-in provided
However, currently none of the recruitment offers that have come out in recent days can take place. “The offer of receiving that has no money to date has been submitted, following the call for contributions initiated by the judicial directors, thus not allowing a future trial by the court that is unlikely to continue the work in the absence of money ,” the press release details from. Milee management. This burning issue that awaits the future Minister of Economy.
The weakness of this institution is shown in 2021, when, depending on the regions, more than a quarter of the citizens have not accepted the strategy of the candidates in the branch and regional elections. The fiasco was such that it prompted the creation of a committee of inquiry in the Senate. This has already indicated the operational failures of Adrexo, the winner of seven out of fifteen lots in the call for bonds for this public market.
But above all, since 2019, the levels of this sector have been halved, going from 10.4 billion advertising publications in 2019 to 5.7 billion in 2023, according to La Poste, which for its part announced in April the rebranding among the staff of its advertising leaflet Mediaposte. Indeed, many companies, especially in large distribution, favor the distribution of prospects through digital technology rather than printing them on paper with distribution to letterboxes. Communities have also stepped in to prevent or limit this distribution with “Stop Advertising” stickers to prevent paper theft.
#Milees #campaign #distributor #mandatory #liquid