Azerbaijan’s leader in dairy products, the Milla brand, has achieved new success in international markets, successfully strengthening its position in the Georgian market. Since the beginning of this year, Milla products have been presented to Georgian consumers in such well-known supermarkets as Carrefour, Spar and Goodwill. This success takes a step forward in achieving the brand’s goal of gaining popularity in international markets.
Director of the Milla Dairy company Azer Vahabzadeh commented on this achievement as follows: “Strengthening the position of the Milla brand in the Georgian market is important not only for us, but also for increasing the competitiveness of Azerbaijani goods in the international arena. We are confident that our products will find recognition and love consumers in Georgia.”
Currently, the Milla brand represents more than 30 products in five main categories on the Georgian market, rapidly expanding its customer base with a variety of offerings. The company takes its place on the shelves with dairy products and yoghurts of high quality, focusing on the different tastes of consumers.
In November, a large-scale marketing campaign for the Milla brand began on the Georgian market. The campaign, with the slogan “Find Quality, Find Print,” aims to inform consumers about the high standards of product quality. This initiative not only helps to increase market share, but also makes Milla products a symbol of quality in Georgia.
Milla products are quickly integrated into the Georgian market and are highly appreciated by buyers. Quality, taste and compliance with modern standards make the Milla brand unique in the neighboring market. The company plans to strengthen its position and become the first choice for consumers in Georgia.
Founded in 2011, Milla is known for its wide range of dairy products in the domestic market. Currently, the company produces more than 100 types of products and in the near future plans to increase milk processing capacity to 400 tons per day. This success is important not only for Milla, but also for the diversification of Azerbaijan’s export portfolio, as well as for promoting the country’s brands in the international arena.