2023-08-02 10:40:00
While streaming platforms compete for popularity and audience, the level of consumption of Generation Z in streaming and TV content decreases. New research pointed out that the two phases of millennials are still the ones that watch this content the most, while younger people prefer user-generated content (UGC).
The marketing company InMobi produced a report with more than a thousand American consumers, which pointed out that the content that was popular when the consumer was young becomes the preferred type of content throughout his life.
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Search result by generation
The study proved that millennials tend to opt for television content, while Generation Z tends to prefer content created on platforms such as TikTok and YouTube.
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Older millennials, aged 35-44, prefer television, with 67% saying it is their favorite form of digital entertainment; younger millennials, aged 25-34, also said they prefer UGC to other types of content, but did not rule out TV and streaming;On the other hand, Generation Z, ranked by 18-24 year olds, prefers User Generated Content (UGC) to streaming content; In exact data, 61% of Gen Z said that UGC content is their favorite, followed by content such as music, podcasts and games – and only in last case TV.
With information from Fast Company
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