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A data analysis of Banorte Móvil, recorded that the Millenialsare the generation that plans and schedules their expenses the most in the digital bankingfollowed by the generation Z and then the X.
In May 2023, Banorte enabled the Mis service in your mobile banking Apartments y Scheduled Savings; and by August of this year, the functionality added more than 10 billion pesos.
On average, they reserve a balance of 12 thousand pesos per Apart and/or Programmed Savings.
Roberto Canodirector of Banorte Financial Group, He explained that “My Sections is a functionality that allows us to accompany and help our clients schedule their expenses.”
From the launch and until August, its use by clients increased significantly, and December 2023 was the month with the greatest growth, up to 39% more, compared to the previous month.
Of the total users who use this option 46% They belong to the Millennial generation, 31% to Z and 18% to X, the 5% The rest are from the Boomers.