On the 26th, Shin & Sejong Law Firm, the legal representative of former CEO Min Hee-jin, said, “On the 25th, former CEO Min reported Hive Chief Public Relations Officer Park OO and Hive Public Relations Director Cho OO to the Yongsan Police Station on charges of breach of duty.”
He continued, “Despite the fact that they are part of Hive’s shared service PR organization and are in a position to promote New Genes by receiving fees from Adore, they do not fulfill their duties and instead reduce the results, causing serious damage to Adore and New Genes. He explained the reason for the complaint, saying, “It caused .”
Meanwhile, former CEO Min, who left the company by resigning from his position as an executive director of Adore, a Hive label and New Jeans agency, on the 20th, is scheduled to have his first hearing in a damages lawsuit against Belif Lab, another subsidiary of Hive, on January 10th next year. . Former CEO Min has consistently claimed that ‘Aillet (of Belif Lab) plagiarized New Genes.’
However, Belif Lab filed a lawsuit for 2 billion won in damages, claiming that former CEO Min’s claims were false. In response, former CEO Min said, ”(Belift Lab’s) CEO Kim Tae-ho and others spread numerous false facts through a YouTube video dated June 10 and a statement dated October 7,” and demanded 5 billion won in damages from Belif Lab. It filed a countersuit and sued CEO Kim Tae-ho and executives on charges of defamation under the Information and Communications Network Act.
In addition, former CEO Min is being sued for 500 million won in damages by Source Music, Le Seraphim’s agency and Hive label.
Source Music filed a lawsuit for damages against former CEO Min last July. Source Music did not disclose the specific amount of the lawsuit, but it is known that it filed a lawsuit against former CEO Min, demanding compensation of 500 million won for damages suffered due to charges of defamation, obstruction of business, and insults. The first hearing date for the trial is January 10th next year.
Former CEO Min has been claiming that Le Seraphim’s launching strategy copied New Genes’ strategy, but Source Music said, “CEO Min’s claim that Source Music copied his launching strategy is false,” and “Source Music is Min Hee-jin.” “We have never copied CBO’s launching strategy at the time, and we have never acknowledged the contents of Min CBO’s complaint,” he refuted.
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What were the main reasons for Heejin Min‘s legal action against Hive’s Chief Public Relations Officer?
Interview between Time.news Editor and Heejin Min:
Time.news Editor: Welcome, Heejin Min. We appreciate you taking the time to speak with us, especially considering the recent developments regarding your case. For our readers, can you briefly explain the situation that led to your report to the Yongsan Police Station?
Heejin Min: Thank you for having me. It’s been a challenging time, but I believe it’s important to speak out. On the 25th, I reported Hive’s Chief Public Relations Officer and another director for breach of duty. They were in a crucial role to promote New Jeans, but their inaction has led to serious harm to both Adore and New Jeans.
Time.news Editor: That’s concerning. Can you elaborate on how their breach of duty has affected Adore and New Jeans?
Heejin Min: Certainly. Their responsibilities included effective public relations to enhance the visibility and performance of New Jeans, which is a rising brand under Adore. However, their failure to fulfill these duties has led to decreased results in our campaigns, ultimately diminishing our brand’s market presence and causing economic damage.
Time.news Editor: It’s a delicate matter, especially since you were recently the CEO of Adore. This must be a personal struggle for you. How do you feel about the situation?
Heejin Min: It is indeed personal. I invested a lot of time and effort into building Adore and supporting New Jeans. Seeing it jeopardized by internal mismanagement is very frustrating. I hope this legal action helps to bring accountability and allows for a better path forward for the talents at Adore and the brands we support.
Time.news Editor: You mentioned that you resigned from your position as executive director of Adore recently. Can you share what led to your decision to step down?
Heejin Min: The decision was not made lightly. It stemmed from a combination of ongoing operational challenges, including the issues I’ve highlighted regarding the PR organization. I felt that in order to advocate for change effectively, I needed a different platform to voice these concerns, which ultimately led to my resignation.
Time.news Editor: Your first hearing in the damages lawsuit against Belif Lab is scheduled for January 10th. What are your hopes as you prepare for this hearing?
Heejin Min: My primary hope is to shed light on the internal dynamics of these organizations that are not only detrimental to brands but also to the individuals who pour their hearts into them. I aim for a resolution that brings recognition to these issues and, hopefully, a chance to rebuild and recover what has been lost.
Time.news Editor: It sounds like you’re on a mission for accountability and transparency. How do you see the future of Adore and New Jeans as you move forward with this legal pursuit?
Heejin Min: I truly believe that with the right focus on innovation and effective leadership, both Adore and New Jeans can thrive again. It’s essential to have a proactive approach in leadership roles, ensuring that every stakeholder fulfills their responsibilities. I’m hopeful about the future and the potential for growth.
Time.news Editor: Thank you for sharing your insights and experiences, Heejin. We wish you the best of luck in your upcoming hearing and your future endeavors.
Heejin Min: Thank you for having me. It’s important to keep the conversation going, and I appreciate the platform to share my story.