2023-07-14 23:22:59
The chain of stores of Japanese origin Miniso threw a virtual tour in its stores, with the use of artificial intelligence (AI), available in its eCommerce, to provide a better shopping experience to its Mexican consumers.
This online tour of the Miniso store is carried out through the Stable Diffusion program, created by the agency 3D Placewhich can merge graphics from the real world with the virtual one, into a dynamic video.
According to the Japanese retail brand, “with this initiative, we demonstrate our ability to be at the forefront and adapt to the changing needs of consumers, allowing them to live the experience of being in a physical store without geographical restrictions.”
The new virtual experience is available in the eCommerce of the chain of stores, where it is possible to make purchases instantly from the existing categories in the physical points of sale; and is accessible from mobile phones, tablets and computers.
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