“When it comes to mint chocolate, I want to try everything, whatever the food.” Quoted by Wall Street Journal, Kang Seung-yong, 33, works in security in Seoul. The young man’s obsession with this flavor led him to test all sorts of products, even hand creams flavored with mint chocolate.
Since this summer, South Korea has been in the throes of a culinary debate around this controversial taste, reports the American daily.
The thousands of ardent supporters of this flavor even pushed the fried chicken chain KFC to market a mint-chocolate sauce for a month, in partnership with a local delivery service. In an improbable turquoise blue, this invention illustrates the extent of the phenomenon in the country.
Because for restaurant chains, South Koreans represent a particularly alert public when it comes to culinary innovations. “Burger King reported that of all the markets in which it was present, South Korea was the country for which it was developing the most new dishes,” described log.
A national debate
On social networks, opinions differ, and national celebrities have taken a stand. “Before taking office in May, South Korean President Yoon Suk-yeol said on social media that he was a big fan of mint chocolate,” reveal it Wall Street Journal. K-pop group BTS has split over the issue. “Three love the flavor, while four aren’t fans,” counts the American daily.
But the idea of enjoying fried chicken dipped in a thick mint-chocolate sauce is far from delighting all South Koreans, like Kim Seok-june, 34. The Seoul publisher does not seem convinced by the innovation:
“This flavor feels like eating toothpaste chicken. I didn’t have many illusions, but when I tasted it, I unfortunately thought it was bad.”