2023-08-15 12:26:00
News from Angola – The Ministry of Telecommunications, Information Technologies and Social Communication (MINTTICS) and the Advertising Festival (FESTIPUB) signed today, in Luanda, a cooperation protocol aimed at valuing and promoting agents linked to the advertising market.
By: Amilton Vitor
FESTIPUB is an event with the objective of promoting and rewarding the excellence of the creativity of advertisers, agencies, production companies and studios whose works drive the advertising market at national and international level.
The agreement, which is expected to last for three years, was signed by the National Director of Publicity, José Matuta Cuato, on behalf of MINTTICS and general director of FESTIPUB, Hermenegildo Mariano.
The protocol also contemplates the expansion of the Advertising Festival for Portuguese-speaking African Countries (PALOP) with emphasis on Cape Verde, Mozambique and São Tomé and Príncipe.
On the occasion, José Matuta Cuato highlighted the importance of the protocol in the communication market, given its contribution to the development of the advertising market in Angola, through the exchange of experience, transfer of knowledge and debates.
The general director of FESTIPUB said that the agreement symbolizes a historic milestone and highlighted, among other objectives of the initiative, the enhancement and promotion of the work of agents in the sector, as well as the attraction of students to join the advertising market.
This edition, according to the official, intends to encourage organizations and enthusiasts to join the advertising sector, as well as to make students associate theoretical knowledge with practice.
Created in 2021, the event has played a key role in boosting the advertising and communication market in Angola.
The third edition of the aforementioned festival will take place from the 25th to the 28th of October and will take place at the Hotel de Convenções de Talatona (HCTA).
This year, in addition to celebrating its expansion in the PALOP, it will also celebrate the fruitful collaboration with Brazil and Portugal.
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