Mitsubishi Motors has slashed prices on its Eclipse Cross electric vehicle by up to 62,500 Norwegian kroner in Norway, where only 79 units have been registered this year amid weak buyer interest driven largely by a lack of all-wheel drive.
Mitsubishi made its electric vehicle return in the spring with the Eclipse Cross, a family SUV designed to put the Japanese manufacturer back on the electric track after a quiet period following its early pioneering days with the i-MiEV in 2011. Yet sales have stalled significantly in the Norwegian market, falling short of even the top 100 registration rankings for the year.
Motor Forum Cuts Prices to Boost Lagging Sales
To jump-start lagging sales, Norwegian importer Motor Forum implemented steep price cuts of up to 62,500 kroner. These campaign prices remain in effect until November 30.
The entry-level Intense trim now starts at 397,400 kroner, down from 459,900 kroner when tested in the spring. With this adjustment, the model positions itself among the most affordable options on the market offering a driving range exceeding 630 kilometers. Meanwhile, the higher-tier Intense+ and Instyle versions now cost 417,400 and 462,400 kroner, respectively, down from previous price tags of 479,900 and 524,900 kroner.
Eclipse Cross Shares Platform with Ariya and Scenic
The Eclipse Cross shares its foundational platform with the Nissan Ariya and Renault Scenic, carrying particularly strong exterior and interior similarities with the Scenic while maintaining distinct front and rear design elements for its own brand identity. Mitsubishi offers an eight-year warranty on the vehicle, surpassing the five-year coverage provided by its platform relatives.
Measuring 448 centimeters, the family SUV matches the dimensions of vehicles like the Ford Explorer and Skoda Elroq, providing a 545-liter luggage compartment and a spacious cabin.
European Prices Drop Before 2027 Battery Upgrade
Across international markets, the vehicle has experienced adjustments outside Norway as well. The older version maintains a starting price of 40,490 euros, equivalent to 46,900 USD. When launched in the Dutch market in the previous year, the Eclipse Cross EV carried a starting price of 45,690 euros, or 53,000 USD, reflecting a reduction of 12,700 euros, or 14,700 USD.
Looking ahead, a 2027 model featuring an upgraded 89 kWh battery is scheduled for release under the Long-Range designation, with pricing details to be announced at a later date.