Nothing is expected to officially launch its first phone, the Phone 1, on July 12, but the company’s PR machine has already gone into high gear and has taken care to transfer the device to Marx Brownley or MKBHD, one of the world’s most popular YouTube. Brownley explicitly states that at this point he is only allowed to show the back of the phone (which has actually already been revealed by the company itself), but for some reason this does not prevent him from also displaying the device display for long seconds during the video.
The photo review provides a glimpse of what appears to be the main gimmick that will differentiate the Phone 1 from other devices, an array of lights on the back of the device around the photo array, the wireless charging connection, the USB connection and also in the right corner. All of these give the device a unique look, and the bulbs can also be used to alert you of receiving messages or calls. When connecting to a charge, a bar next to the connection representing the current charge percentage will be displayed.
In addition, you can set a kind of animation or sequence of lights, adapted to each of the rings with which the operating system of the Phone 1 will come.
One early sign of the level of interest in Phone 1 can be seen at an auction announced by the company, an opportunity to purchase one of 100 devices in limited production, each embossed with a unique marking. Although the auction started at a relatively low price of $ 156, it has already taken off to more than $ 2,600 for a single device. The explanation page on the device explicitly states that Phone 1 is not expected to fully support cellular networks in the United States, but will actually work without problems with all cellular networks in Israel.