Moët & Chandon, the world’s most valuable wine and champagne brand

2023-08-29 15:30:12

Moët & Chandon remains the most valuable wine and champagne brand in the world, according to ranking Brand Finance.

Specifically, the brand has grown only 1% in brand value, reaching 1,200 million euros, followed by the Chinese Changyu, which rises to second place with a valuation of 1,000 million, while the third position is for Chandon (1,000 million euros).

For their part, other iconic champagne brands such as Veuve Clicquot dropped to fourth place, while Dom Pérignon remained in fifth position.

While the Australian Penfolds is the fastest growing wine and champagne brand (+66%) after embracing new technologies and innovation, such as the launch of its line of wines that for the first time extends beyond manufacturing wines australian.

On the other hand, China’s Moutai is the world’s most valuable spirits brand for the eighth consecutive year, as well as the strongest with a score of 90.8/100 and an elite AAA+ rating.