2024-10-05 12:15:06
The streaming provider Amazon wants to display more advertising on its Prime Video service from next year. There is another innovation for users.
Amazon wants to continue to grow as a streaming service and market more advertising space in the coming year than before. Kelly Day, Vice President of Amazon Prime Video, confirmed this to the Financial Times. Accordingly, the advertising load on the streaming provider should gradually increase in order to attract more brands.
For the provider’s customers, this means that films and series will in future be interrupted by advertising clips more often and for longer than before. Amazon hatte Anfang dieses Jahres angefangen, den Nutzern seines abopflichtigen Streamingdienstes Werbung anzuzeigen – allerdings in geringem Umfang. If you don’t want commercial breaks, you can choose a paid option without any adverts.
The service was deliberately launched at the beginning of the year with a “very low advertising load,” said Day. As a result, the company has not registered a significant decline in subscriber numbers. “Es ist tatsächlich viel besser gelaufen, als wir erwartet hatten, sagte sie weiter. “Wir haben nicht wirklich eine starke Abwanderungs- oder Kündigungswelle erlebt.”
According to the Financial Times, Amazon is planning to launch more interactive advertising formats in addition to more advertising. These should enable the audience to put the products shown there in the shopping cart during an advertising clip or to learn more about the article-by clicking on TV remote control or with a scan on the smartphone.
The Streaming Service Prime Video is part of an subscription with which users can also order goods from Amazon, for example, and then the delivery costs are eliminated. In addition, Amazon also offers a free streaming service (Amazon Freevee), which is financed by advertising.
Amazon claims to have a global advertising reach of around 200 million users. The company is therefore in second place in the largest video streaming portals to Netflix with an estimated around 260 million users and before Disney+ with 150 million members worldwide.