2024-01-12 17:41:04
Raw concrete walls, racks stacked on top of each other, tasting notes scribbled on Post-its… And, everywhere, bottles of wine, gin, whisky, beer, spritz, champagne or rum, often with labels graphic and colorful. At first glance, the place looks like a classic wine cellar. Except that, at Le Paon qui boit, opening in April 2022 in the 19th arrondissement of Paris, nothing is alcoholic!
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The brand brings together some 500 references intended for abstainers of all kinds: pregnant women, practicing Muslims, diabetics, etc. “And, above all, for flexi-drinkers, who make up 80% of our clientele,” analyzes Augustin Laborde, creator of the place. That is to say, those drinkers who decide to reduce their consumption by going without it, for example, for an evening. » A new phenomenon, in the wake of “no/low”, which consists of sipping non-alcoholic (“no”) or low strength (“low”) drinks.
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