2023-11-18 15:00:00
If the government promises lower labels after this winter’s trade negotiations, the results may not meet consumers’ expectations.
Will the government’s promises really translate onto the shelves? While the government has been announcing substantial price reductions in supermarkets for weeks for the start of 2024, the risk of disappointment is looming. There could even ultimately be more increases than decreases, mass distribution and manufacturers are already warning together.
However, this was the promise of the executive when it presented its bill in September aimed at advancing commercial negotiations between suppliers and distributors, definitively adopted on Tuesday by Parliament. The executive’s ambition was to pass on price reductions to consumers as quickly as possible. “This text will allow price reductions for many consumer products to be reflected more quickly on the shelves.», repeated again on Tuesday the Minister Delegate in charge of Digital Jean-Noël Barrot, who represented Bercy in the absence of his colleague…
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