Mother’s Day: give her a bouquet without breaking the bank

Sunday, on the occasion of Mother’s Day, bouquets of flowers will be in the spotlight. But, this year, inflation threatens to drive up the bill for this traditional gift. The price of flowers has increased overall “by 3 to 4%”, according to Franck Poncet, chairman of the Emova Group management board, of which Monceau Fleurs is a part. Some brands have nevertheless chosen the moderation card. This is the case with Monceau Fleurs, where 14.95 euros remains the starting price for a “ready to take away” bouquet, as with Aquarelle.com, which does not raise the prices of its various ranges. Behind these unchanged prices, a compensation strategy is being put in place so that “the flower does not become a luxury product”, justifies Armelle Baudard, general manager of Aquarelle.com.