On the day of Aadi Peru, in Madurai KK Nagar, I went to an Amman temple for Shakti Vikadan assignment, finished drinking koola, wiped my mouth and started the scooter. Heavy traffic on the way. A lot of congestion. When I looked up and thought, ‘Are you blowing special glue… I just need to tap the post next to the power motor’… the motor motor motor conscience in me greeted me with desire.
Well, there were rows of Royal Enfield Bullets standing majestically. Many models; The scene was massive to look at as many colors. I thought of the job offer and looked at it differently. Exactly 101 bullets were stopped. If you think ‘showroom delivery’… it is delivery. But delivery to customers. In other words, 100 people bought bullets in Madurai alone on that day. Bullets were getting ready to deliver them.
In this way, 1,000 Royal Enfield bullets have been sold across Tamil Nadu this year. In our hometown Madurai.. is it just a matter of delivery of 101 bikes on the same day in that Madras showroom alone?
Walking into the showroom, GA Rajkumar, managing partner of Madras Motors, was delighted.
“Usually, we sell 60 to 70 bikes at peak. Two years due to Corona, the sales graph has not soared. But we are very happy that 101 bikes were delivered to our showroom on this day. Thanks to our Area Sales Manager Charles and his team for this huge success! Due to the large number of bikes booked for this launch, we delivered all 101 bikes booked at all Royal Enfield showrooms in Madurai to our showroom in KK Nagar for mass delivery. The Classic 350 model sold the most. To make it even better, we personally invited two priests from Madurai Meenakshi Amman Temple to perform pooja for all the bikes ourselves and completed the delivery in good time between 9.00 am and 10 am. Everyone came with their family and friends and happily received their new Royal Enfield bikes. Our success is the happiness on the faces of our customers. What more happiness than this!” said, Rajkumar.
Thut Thut Bullet Sound… Let it go!