2024-07-26 04:49:07
Mr. Jazouli will have the mission of representing WFA at the continental level through, among other things, the coordination of the network of advertisers’ associations, the development of the presence of African brands in the world federation and the promotion of the practice of sustainable marketing in Africa, it is indicated in a press release.
With its strong positioning as an African multinational bank, the result of the vision of its chairman and majority shareholder Mr. Othman Benjelloun, BOA was in 2021 the first Moroccan brand and second African to join this international professional network bringing together 130 companies holding the biggest global brands.
WFA is the only international organization representing the common interests of marketers and representing the voice of advertisers worldwide, representing 90% of global communications investment, equivalent to $900 billion per year. It works for more efficient and sustainable marketing and connects the world’s leading brands and advertiser associations from more than 60 countries, creating a global network offering a unique source of leadership, expertise and inspiration.
For its part, BOA is one of the main pan-African financial groups with the largest international presence in Morocco, with coverage of 31 countries in Africa, Europe, Asia and North America.
Through its various brands and subsidiaries, Bank of Africa presents itself as a universal multi-business Group with diversified financial areas: commercial banking, investment banking, specialized financial services such as Leasing, Factoring and consumer credit, in addition to participatory banking. The Group employs more than 15,200 employees worldwide, with more than 1,800 points of sale serving nearly 6.6 million customers.
2024-07-26 04:49:07