2023-07-27 20:00:00
The movie week that ended on July 26 had at least 2,890,000 viewers in all theaters in the country. Possibly lacking what is necessary to end up closing at 2.9 million. But as it is, it is a historical brand that has not been found in recent years.
In this report I show what was generated in recent years, which is not comparable to what happened prior to 1997, where there were larger cinemas but much fewer theaters in total and a premiere did not come out with more than 100 copies and less than less. It reached the whole country simultaneously.
But let’s go back to what was generated in the last strong week of the year, where sometimes the second Wednesday of winter holidays in the AMBA is the strongest of the whole year, regardless of the fact that some provinces are no longer on school recess, but it all depends of the movie.
That happened this year with the premiere of BARBIE that shook the box office and left theaters out of stock of corn and nachos… the combination gave vacations, weather and the premiere gave this new brand.
There were 884 screens throughout the country that reported sales to Ultracine from Thursday, July 20 to Wednesday, July 26. On five of the seven days there were more than 400,000 viewers, which is crazy.
Even with the best week ever, July 2023 may not end anywhere near the best winter break for theaters in history. Some title was missing to accompany it and surely ELEMENTOS managed to stay strong due to a lack of options well into the month of July.
There are only a few days left in the month to find out and on July 31 all the children in the country will have returned to school. There we will see what strength Barbie has left to continue adding, but now it has been confirmed that she was the protagonist of filling the rooms and achieving this great mark.
#Movie #theaters #week