Mugs, magnets, t-shirts… Serge the rabbit, still the driving force behind sales at the RATP store

2024-01-05 15:48:07

Mugs with logos (at 14.90 euros), magnets in the shape of station plaques (at 5 euros), branded t-shirts (from 29 to 40 euros), gadgets, decorative objects, pins, etc. and everywhere the iconic figure of Serge the rabbit who acts as a “gondola head”.

The rest after this ad

Four years after its creation, at the end of 2019, the RATP store the line which brings together a host of gift items in the Régie’s colors now has more than 120 references. And their success (at least in terms of esteem) among the public pushes the transport operator to intensify its merchandising around these derivative products.