A mother discovered unsettlingly adult phrases printed on her daughter’s Easter dress, sparking a viral reaction and a company apology.
The incident unfolded after Savannah shared her experience on TikTok, highlighting a shocking discovery on a dress adorned with Easter motifs like bunnies and jelly beans. While the design appeared innocent, the tiny printed messages were anything but.
“When she was napping one day, I decided to read what the text actually said,” Savannah explained in the clip, which has garnered over 23 million views. Her discovery was startling.
Among the disturbing phrases were “Want to have an Easter egg hunt under the covers?” and “This coupon entitles you to one free peep show!” Another read, “Let’s pretend we’re rabbits and do whatever comes naturally.” A particularly unsettling message stated, “My tulips (two lips) want to be on your tulips.”
The dress featured bunnies and Easter eggs
(Image: TikTok/@savannah00112)
Savannah described one phrase as the “most unsettling”: “You’ve been the best husband and friend a girl could have ever asked for.”
The online reaction was swift and largely negative, with one common comment reading, “WTF.” Many users expressed disgust, calling the text “disturbing” and “nasty.” One commenter lamented, “The world is so perverted now.”
The brand confirmed they would be taking necessary legal steps against the vendor.
(Image: TikTok/@savannah00112)
While some suggested the text was an accidental oversight, further investigation by commenters revealed the dress was from a U.S. small business named Lele & Co. The company has since removed the item and issued an apology.
The apology stated: “I sincerely apologize for the inappropriate text found on one of the items sold in our store. This piece was a resale from a vendor, and unfortunately, the offensive wording was missed before listing.”
The brand responded to the videos
(Image: TikTok/@savannah00112)
The company added, “This does not reflect the values we uphold. We are taking all necessary legal steps against the vendor. The item has been removed from our website and social media, and all remaining stock has been destroyed.”
Lele & Co. confirmed they are in contact with Savannah and addressed the backlash, stating, “Despite the negative and hateful messages, they will not diminish the passion behind our company. Lele & Co. is facing slander based on unfounded claims. We appreciate everyone who brought this issue to our attention and allowed us to respond respectfully.”
