Streaming music is becoming increasingly popular. Last year 165 billion streams were measured in this country – almost a fifth more than 2020 (138 billion), over half more than 2019 (108 billion) and twice as many as in 2018, when 80 billion views were reported. The Federal Association of the Music Industry (BVMI) and the market research company GfK announced on Tuesday. Digital music is therefore by far the most popular form of audio consumption: According to BVMI, its share of sales in 2020 was 71.5 percent (21.6 percent CDs, 5.5 percent vinyl). The figures for 2021 are not yet available.
GfK Managing Director Mathias Giloth reported on the streaming boom: “The major role it plays in daily music consumption has been impressively demonstrated over the past few weeks: Christmas Eve and New Year’s Eve set new daily records with 716 million and 674 million clicks, respectively. And in the” Most streamed titles “category “Last Christmas” (Wham !, 5.0 million streams), “All I Want For Christmas Is You” (Mariah Carey, 4.8 million streams) and “Driving Home For Christmas” (Chris Rea , 4.5 million streams) at the front, which were heard up and down on Christmas Eve 2021. “