Despite the progress made, professionals in the sector still aspire to promote a free and responsible national press capable of meeting the challenges imposed by developments on the national and international scenes.
In this regard, the expected reform of the media landscape aims, among other things, to build competitive press companies, particularly in the face of the challenges faced today by different journalistic genres.
Thus, among these challenges are those faced by the written press with the sharp drop in both readership and sales of newspapers.
Despite the achievements made, thanks in particular to the collective agreement signed by the National Union of the Moroccan Press, the National Association of Media and Publishers and the supervisory ministry, some press companies do not apply the terms of this agreement, which makes it difficult to promote this type of journalism.
In this regard, teacher-researcher Abdessamad Moutie, deputy director at ISIC, believes that in order to continue to exist, the written press must adopt editorial strategies that support the content, while seeking to interact with the public.
In a statement to MAP, he noted that newspapers should draw inspiration from some successful experiences using digital media including Facebook, Twitter and Instagram, the aim being to attract more readers.
The written press must also opt for mobile applications that present information in a fluid and rapid manner, while diversifying multimedia content: videos, photos, infographics, podcasts, he said.
Concerning the audiovisual sector, Mr. Moutie maintains that despite the change recorded with the end of the monopoly and the creation of several channels and radios, the national product still does not meet the expectations of the public, pleading for more quality and professionalism in the audiovisual offer.
In this sense, audiovisual media are called upon to make greater use of new information technologies to have diversified and attractive content, he continued, stressing the importance of product diversification to face increasingly tough competition.
Mr. Moutie also stated that it is necessary to review the program schedule of thematic channels by opening up to subjects in line with the dynamics of Moroccan society and the economy.
He also stressed the need to develop radio stations so that they can focus on topics of interest to all sections of society through programme schedules focused on proximity.
Addressing the reality of the electronic press, Mr. Moutie indicated that even if certain sites and platforms have contributed to the national political and economic debate by supporting with more professionalism certain subjects of interest to the citizen, this experience remains limited in terms of quality and professionalism.
He thus emphasized the importance for this journalistic genre to develop content, by interacting with the observations and expectations of the public, making it known that the electronic press faces the repercussions of the media revolution with in particular the problems linked to ethics and fake news.
The celebration of the national information day therefore constitutes an opportunity to establish a diagnosis of the situation of the press, while proposing adequate solutions capable of enabling this sector to contribute fully to the dynamics that the country is experiencing.
2024-08-08 08:50:58