Washington – As Americans navigate an increasingly complex financial landscape, the Federal Trade Commission (FTC) is kicking off the 28th annual National Consumer Protection Week (NCPW) today, March 3, 2026. This year’s focus is equipping individuals with the knowledge and resources to avoid scams, report fraudulent activity, and understand how to recover financially if they grow a victim. NCPW runs through March 7, 2026, and serves as a critical reminder of the ever-present threat of fraud and the importance of consumer awareness.
The FTC, alongside a network of partner organizations, is amplifying its message through a series of events and readily available tools. From webinars addressing emerging scam tactics to in-person resource distribution at locations like the Plano Coit Station Post Office in Texas – where free FTC and U.S. Postal Inspection Service materials are available from 10 a.m. To 2 p.m. Central Time – the agency is working to reach consumers where they are. A webinar hosted by the FTC, Consumer Action, and the Better Business Bureau, among others, will also grab place today at 1 p.m. Eastern Time, 12 p.m. Central Time, and 10 a.m. Pacific Time, focusing on identifying, avoiding, and reporting top scams.
Understanding the Playbook: How Scammers Operate
Scammers aren’t random; they operate with a defined playbook, exploiting vulnerabilities and employing psychological tactics. The FTC emphasizes learning the signs of a scam as a crucial first step in protecting yourself. These signs often include unsolicited contact, requests for immediate action, demands for payment through unusual methods (like gift cards or wire transfers), and promises that seem too good to be true. Taking the time to pause and critically evaluate any unexpected request can significantly reduce the risk of falling victim to fraud.
The FTC encourages individuals to proactively discuss scam prevention with family, friends, and neighbors. A helpful resource is the “How I’ll Avoid a Scam: My Action Plan” worksheet, designed to facilitate conversations and create a personalized strategy for avoiding fraud. Sharing information and raising awareness within communities is a powerful way to combat the spread of scams.
Reporting Fraud: A Critical Step in Protecting Others
If you suspect you’ve encountered a scam, reporting it to the FTC at ReportFraud.ftc.gov is a vital step. The FTC uses these reports to investigate fraudulent schemes, pursue legal action against perpetrators, and inform the public about emerging threats. Each report contributes to a broader understanding of the types of scams circulating and helps the agency prioritize its enforcement efforts. Reporting isn’t just about seeking redress for yourself; it’s about protecting others from becoming victims.
What to Do If You’ve Sent Money to a Scammer
Even if you’ve already paid a scammer, there may be options for recovering your funds. The FTC advises contacting the company you used to send the money – whether it’s a bank, credit card company, or money transfer service – as quickly as possible to inquire about the possibility of canceling or reversing the transaction. Time is of the essence, as the chances of recovery diminish the longer you wait. While there’s no guarantee of getting your money back, taking immediate action can increase your odds.
Staying Informed and Engaged
National Consumer Protection Week isn’t just about avoiding scams; it’s about empowering consumers to protect their rights and make informed decisions. The FTC encourages individuals to stay connected through its social media channels – Facebook, X (formerly Twitter), and Instagram – at @FTC, where regular updates and advice are shared. Using the hashtag #NCPW2026 allows consumers to join the conversation and share their own experiences and tips.
The FTC also provides a wealth of resources on its website, ftc.gov/ncpw, covering a wide range of consumer protection topics, including identity theft, cybersecurity for small businesses, and job scams. All FTC consumer education materials are in the public domain and can be freely used and adapted by organizations and individuals.
As NCPW 2026 unfolds, the FTC’s commitment to safeguarding consumers remains steadfast. The agency will continue to monitor emerging threats, investigate fraudulent schemes, and provide the tools and resources necessary for individuals to protect themselves in an increasingly complex world. The next scheduled event is a continued series of online resources and social media engagement throughout the week, culminating in a review of reported scam trends at the finish of March.
Have you been targeted by a scam? Share your experience and support others stay safe by leaving a comment below. Please also share this article with your network to spread awareness during National Consumer Protection Week.
