2023-08-13 10:16:36
FIFA Women’s World Cup 2023fileWith more than 5.7 million viewers, the match between Les Bleues and Australia’s Matildas broke audience records. But these figures remain much lower than those of the hearings of the French men’s team.
It’s a victory for high-level women’s sport. Nearly 5.7 million viewers followed Saturday morning on France 2 the thrilling quarter-final between the French women’s football team and Australia, according to figures published Sunday by Médiamétrie. This is the best audience achieved by a meeting of the Blues during this World Cup.
The hotly contested meeting, which ended in the defeat of the French at the end of an interminable penalty shootout (0-0, 7 shots on goal to 6), achieved 69.6% of audience share (PDAs). Almost seven viewers out of ten followed the match from 9:00 a.m., this morning schedule being explained by the time difference with Oceania, where the competition takes place.
Their previous matches had respectively been watched by 3.4 million (France – Jamaica on M6 on July 23), 4.3 million (France-Brazil on France 2 on July 29), 3.9 million (Panama – France on France 2 on August 2) and 5.2 million viewers (France-Morocco on M6 on August 8) viewers.
Record despite the threat of a black screen
The audience record for the French women’s football team dates back to June 2019, during the World Cup in France, with nearly 12 million viewers (TF1 and Canal +) for the victorious round of 16 against Brazil. These audiences, however, remain much lower than those achieved by the French men’s team. By way of comparison, his victorious quarter-final against England (2-1) at the 2022 World Cup was watched by 17.7 million viewers on December 10 in the evening.
The threat of a black screen has long weighed on the 2023 edition of the Women’s World Cup, organized in Australia and New Zealand, due to the reluctance of Western audiovisual broadcasters to take out the checkbook in the face of audience fallout. very uncertain given the time difference.
Following a vast agreement announced in mid-June by Fifa concerning around thirty countries, France Télévisions and M6 had acquired the rights to the event, allowing it to be broadcast unencrypted in France.
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