Raz Amir
Beitar Jerusalem fans (Radad Jabara)
First publication: Has Beitar Jerusalem’s secret lifeline been found? ONE has learned that negotiations are underway with the Swedish company Chrome-Way, which deals in NFT, in order to bring in a financial investment that will help the team from the capital pass the budget control and set a minimum budget for the game season It is important to clarify, at least at this stage, not a purchase deal but a sponsorship that should help the club set a minimum budget.
So how was the experience structured? Attorney Junger has a connection to the company through a third party, while at the same time it is known that the company also supports soccer teams around the world. In addition, the company has a connection to an Israeli man, and now we are waiting to see what will happen in the next few hours, when of course time is pressing for the company to finish everything by tomorrow at 12: 00, according to the control deadline, of course. It is not clear at this point who will be at the forefront of this whole thing if it really gets going, but maybe it is the company that Beitar fans fell for in order to save the club.
In order to explain the nature of the financial help, then in fact what this company does in front of other teams in the world of football and professional sports, is to buy their “studio” rights and there it sells its NFT products. This is a platform that is gaining momentum in world football recently and just today for example it was reported that Barcelona did the exact same thing in order to bring in the amount of 100 million euros to the club. By the way, recently clubs such as Manchester City and others have followed this path in order to inflate the income line in front of UEFA’s financial fair play. In the case of the team from the capital, it is of course completely different motives.
The company, which trades for 300 million dollars on the Swedish stock exchange, is considered revolutionary in the accessibility market, when it does not engage in fundraising. As mentioned, this is a company that deals in relational blockchain, which created the first protocol for issuing tokens on the Bitcoin network, when it used it to issue coins to the car giant Fiat and also to the Estonian bank.
The only thing that raises questions about the possibility of such a deal coming to fruition, is that the NFT market is in a steep decline, which was greatly affected by the fall of Ethereum, which is the main currency that affects this market. The value of things there is cut by a lot of money and many times it is people (not necessarily this company, but in general) who are very rich in crypto, but have nothing in traditional money, and such a collapse causes their value to drop significantly.
Meanwhile, a co-founder of the company is Alex Mizrahi, who is considered one of the pioneers of Israeli Bitcoin. The company, which is located in Stockholm, is led besides Mizrahi by Ido Bentov (partner) and Henrik Hilta, who is the CEO.
