Net decline in e-commerce after two years of euphoria

With 129 billion euros in 2022, e-commerce activity remains 25% above its 2019 level. 366207755/ymgerman – stock.adobe.com

DECRYPTION – After two exceptional years against the backdrop of a pandemic, online sales of non-food products have been falling since January. A phenomenon accentuated by inflation.

The party is over. After two years of crazy growth, driven by the Covid pandemic and its share of administrative store closures, online purchases of clothing, furniture, sporting goods, computers and telephones are in sharp decline. Sales of products on the internet had jumped, in value, by 32% and 2020 and again by 7% last year, according to Fevad, which brings together the 200,000 e-merchants in France. But they fell by 12% in the first three months of 2022, and by 15% for the 100 largest sites. A decline confirmed by the convenience stores grouped within Procos and by the Alliance du Commerce, which estimate the decline in e-commerce by 20 to 30% over the first six months of the year. The most important air holes? Sporting goods (-58%), clothing (-28%), beauty and health (-23%).

This pendulum swing is explained by the end of health restrictions. Assigned to telework and deprived of “non-essential” stores, the French…

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