2023-08-16 17:55:02
The firm specialized in audience measurement Nielsen released data on television consumption and trends in that market during July of this year.
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He described that with the mid-year holidays there was a big boost for the industry, mainly from children.
However, not all sectors registered growth, as the preference for streaming platforms increased in the seventh month.
Commanded by Amazon Prime Video, Netflix and YouTube, which reached historical data, these platforms had a share of 38.7% in the use of television in households on the planet.
In the meantime, cable viewing fell, losing a full share point to capture 29.6% of television in July.
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Nielsen assured that in general terms, although the use of television increased slightly since June (0.2%), viewing among people under 18 years of age increased by 4%, and viewing among adults over 18 years of age decreased by 0. ,3%.
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