Consumers in the US were also surprised to find out that Netflix decided to raise prices in the country, shortly after it became known that here in Israel, too, prices will rise by up to 17% for the HD package.
In the US, the increase is a little more moderate, about 10 to 12 percent, but it is horizontal across all packages. Thus, the basic package now costs $ 9.99, instead of $ 8.99. The HD package increased from $ 13.99 to $ 15.49, while the package The Ultra HD will now cost $ 19.99 instead of $ 17.99. The prices are before VAT, so in translation to shekels at the current dollar exchange rate, the price of the packages is NIS 31, 48 and 62, respectively before tax.
In Israel, the new prices have already entered into force for new subscribers. Thus, while the base package remains unchanged and after the price update it will be cheaper than the US, ie NIS 32.9 per month, the standard package designed for viewing up to two screens simultaneously increased to NIS 54.9 per month instead of NIS 46.9 per month – an increase of 17%. The premium package for watching four screens simultaneously in Ultra HD quality is offered at NIS 69.9 per month instead of NIS 60.9 per month – an increase of about 14%.
It should be noted that despite much competition in US TV services Netflix still enjoys the largest subscriber share, with an estimated 222 million paying users worldwide. According to data from the third quarter of 2021, Netflix’s market share is about 27% , Amazon in second place with 21% and Disney with 14%. “We understand that people have more entertainment options than ever before and we are committed to providing an even better experience for our friends,” a Netflix spokesman said.