It is the first streaming platform in France to take the plunge. From this Thursday, from 5 p.m., new and old Netflix customers will be able to choose a discounted subscription at 5.99 euros per month, provided they agree to see advertisements before and during the broadcast. of their film or series.
According to Netflix, these ads will not exceed 4-5 minutes per hour in total. In other words, a commercial of approximately 30 seconds will be broadcast before you can watch a movie. And advertising breaks will occur during the broadcast. The platform promises that these commercial interruptions will be well studied to avoid cutting a scene or during a dialogue. In addition, the company clarifies that there will be no advertisements on child profiles.
The catalog of works will also be slightly reduced by approximately 15%. This is mainly due to questions of rights. Original content and iconic series will remain included in this package. In addition, with this subscription, subscribers will have to settle for a broadcast in 720p.
Paramount and Universal are also launching
Concretely, this “Essential with advertising” offer will be offered among four packages available to both new subscribers and those already subscribed. For the latter, all you have to do is go to your account to change your package.
This new offer should allow Netflix to stop the erosion of these subscribers for a year with nearly a million fewer customers in the second quarter of 2022. The platform hopes to attract nearly 40 million customers by the third quarter of 2023. additional subscribers worldwide.
It is also the way to regain control in the face of ever-increasing competition. Even if Netflix remains in the lead with 220 million subscribers, the platform is increasingly being followed by Disney + and Prime Video, and is about to see Paramount + arrive on the market from December 1 and Universal + in the coming months. month.