Netflix placed a real performer inside a furnished living room built into a billboard 30 feet above Sunset Boulevard and Selma Avenue in Los Angeles. The live installation promotes the sci-fi thriller The Last House
, which streams on the platform starting Friday, August 7, 2026.
Netflix bypassed standard outdoor advertising with a living, breathing installation high above the Sunset Strip.
The 30-Foot Living Room Above Sunset Boulevard and Selma Avenue
Pedestrians and drivers near the intersection of Sunset Boulevard and Selma Avenue in West Hollywood noticed an unusual sight beginning Thursday, August 6, 2026. A fully furnished living room was constructed 30 feet above the ground inside a massive billboard. The structure features a couch, a lounge chair, books, a table, and curtains framing the windows.
Inside that elevated room, a single performer spends days living out an analog routine. The installation features an exterior styled to look like a weathered house with creeping vines, water damage, and a sign asking How long can you survive?
Unlike temporary shifting crews, the same actor remains inside the enclosed set for the duration of the stunt, which runs until Saturday, August 8, 2026.
Whiteboards, Binoculars, and Late-Night Robes
Passersby quickly pulled out their phones after spotting movement behind the billboard glass. Some onlookers initially suspected automated technology.
Once observers realized a real person occupied the space, the interaction turned playful. The unnamed performer waves at crowds, listens to music through headphones, stretches, looks through binoculars, and sips coffee. When local reporters arrived to check out the setup, the actor held up a whiteboard reading Hi CBSLA
and noted that the view from the billboard was spectacular
.
As evening falls, the atmosphere shifts. The actor transitions from daytime t-shirts and pajama pants to a red robe, maintaining his simulated domestic routine under the glare of urban traffic lights. Asked via whiteboard whether he gets any sleep while living in the public spotlight, the performer answered plainly with a no
.
Connecting the Stunt to The Last House Plot
The high-altitude installation serves as a direct marketing campaign for the streaming release of The Last House
.
The film centers on a family of four who wake up to find every door and window of their home mysteriously sealed. With dwindling resources and an ominous threat lingering outside, the family must work together to survive. Netflix designed the Sunset Boulevard billboard as an intentional nod to that psychological chamber drama. The streamer noted in official materials that the actor’s reliance on a whiteboard to communicate with people on the street mirrors the central predicament faced by the trapped family in the film.
Social Media Buzz and Public Spectacle
Alerts on neighborhood apps and social media platforms drew crowds to the Sunset Strip throughout Thursday evening. Spectators gathered below the marquee to snap photographs and watch the actor carry out mundane tasks inside an elevated fishbowl.
“Numerous people stopped by throughout the evening Thursday to snap photos of the man in the billboard.”
Kevin Wong, spectator via ABC7 Los Angeles
While the marketing tactic generated heavy foot traffic and online attention, the film itself arrived to mixed critical reception. Early reviews on Rotten Tomatoes yielded a 36 percent positive score based on an initial pool of 22 critic reviews, though individual reviews praised the tight survival thriller elements and psychological tension between the trapped characters.
Sunset Boulevard’s Long History of Experiential Marquees
The live-in billboard joins a long lineage of unconventional Los Angeles outdoor campaigns by the streaming platform. Since launching its dedicated Sunset Boulevard marquee space on September 29, 2021, the company has rotated through weekly slogans and interactive displays designed to capture pop culture conversations and stop drivers on the heavily traveled road.
Past installations have tied into major platform releases, ranging from comedy specials to dramatic series. By turning a static advertisement into a timed piece of performance art, the studio turned ordinary Los Angeles commuter traffic into an active participant in the promotional rollout for The Last House
before the installation wraps up on August 8, 2026.
