Netflixannounced a price rise in Mexico before the end of 2024and although it seems little, the truth is that it is not.
As announced by the entertainment company, this change will be noticeable at the time of hire the service or in case users with active memberships change your plan and Netflix.
Netflix raised prices in Mexico before the end of 2024: Find out about the new rates
Netflix announced that there will be adjustments in the prices of all its plans in Mexico, which is reflected in an increase for subscription modalities.
The plan that was most affected by this measure is the standard with adswhich will go from costing 99 pesos to 119 pesos, but although it seems little, this represents an increase of 20.2 percent.
The second most affected plan is standard plan without ads, which will rise from 219 pesos to 249 pesos per month, which represents an increase of 13.6 percent.
the plan premiumwhich includes viewing on up to four devices, will increase from 299 to 329 pesos, meaning it will have an increase of 10 percent.
In general terms, this will be the new rate:
- Standard with ads: Price of 119 pesos, before 99 pesos
- Standard: Price of 249 pesos, before 219 pesos
- Premium: Price of 329 pesos, before 299 pesos
The price increase has taken its Mexican and world users by surprise, who criticize that Netflix’s new prices represent a significant blow to their personal finances.
It seems little but it is not: This will cost you a Netflix subscription per year
Although Netflix’s price increase seems little, the truth is that it is not if we take into account the new annual price of a subscription.
With the previous price, a standard subscription with ads cost 1,188 pesos per year, but with the new prices, the cost will be 1 thousand 428 pesos.
It is worth remembering that the end of the year will be very important for Netflix, as the football match will be held. NFL exclusively on December 25.
Likewise they will have all WWE events exclusively, which includes television shows such as pay-per-view events.
NFL llega a Netflix (Ana Molina / SDPdeportes)
What strategies can streaming services implement to retain customers amid rising subscription costs?
Interview with Streaming Industry Expert Dr. Elena Rodriguez
Time.news Editor (TNE): Welcome to Time.news, Dr. Rodriguez! Thank you for joining us today to discuss Netflix’s recent price hikes in Mexico. This move has surprised many subscribers. What’s your initial reaction?
Dr. Elena Rodriguez (ER): Thank you for having me! My initial reaction is that this price increase is not surprising given the global pressures streaming services are facing. While the percentage increase might seem small at first glance, its impact on consumers can be significant, especially in a market like Mexico where disposable income can be limited.
TNE: Absolutely. Netflix announced that the standard plan with ads will increase from 99 pesos to 119 pesos, which is a 20.2% rise. What do you think this means for consumer behavior?
ER: This kind of increase could lead to a shift in consumer behavior. Many subscribers may start evaluating the value they’re getting from Netflix versus other streaming platforms. If they feel that the cost no longer justifies the content offered, we might see an uptick in cancellations or downgrades to cheaper plans.
TNE: That’s an important point. The standard plan without ads will go from 219 pesos to 249 pesos, a 13.6% increase. How do these increases compare to other entertainment expenses consumers face today?
ER: In the grand scheme of things, these increases are part of a broader trend of rising costs in entertainment—whether it’s subscription services, cinema tickets, or even digital rentals. For many households, especially those on tight budgets, every increase adds up. It’s crucial to look at it in the context of total entertainment expenses.
TNE: Interestingly, Netflix has reported that the plan premium will experience a 10% hike, from 299 to 329 pesos. Why do you think they chose to keep that percentage relatively lower?
ER: Netflix likely wants to retain their premium user base, which uses multiple devices and accounts for a substantial portion of their revenue. A smaller percentage increase might be a strategic move to avoid mass cancellations among their most loyal and financially invested subscribers.
TNE: Recently, many users expressed concerns regarding the financial hit these increases pose. How might Netflix navigate the backlash from subscribers?
ER: Communication will be key for Netflix. They need to clearly articulate the reasons behind the increase—whether it’s due to rising content costs or investments in new features. Additionally, they might consider enhancing their offerings or introducing exclusive content to justify the price hike.
TNE: Do you believe these increases will deter new subscribers, especially as competition in the streaming market continues to intensify?
ER: It might. As more streaming options emerge, potential subscribers have multiple choices at varying price points. If Netflix is perceived as too expensive without offering unique or superior content, they might lose out to competitors offering more favorable pricing models or bundled services.
TNE: Last question, Dr. Rodriguez. What advice would you give to Netflix and similar services as they grapple with pricing and customer retention?
ER: They need to find the right balance between profitability and customer satisfaction. Regularly engaging with subscribers, utilizing surveys, and listening to their feedback can provide valuable insights. Ultimately, content is king—investing in high-quality, original programming that resonates with users will be essential in maintaining subscriber loyalty despite price increases.
TNE: Thank you, Dr. Rodriguez, for your insights today! It’s clear that Netflix will need to tread carefully as they navigate these changes.
ER: My pleasure! It will be fascinating to see how this unfolds in Mexico and beyond.