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Netflix Shares Fall as Revenue Growth Hits Three-Year Low

Netflix reported slower third-quarter revenue growth and trimmed its full-year advertising forecast to $2.7 billion on Tuesday, October 20, 2026, while shaking off recent executive departures, layoffs, and stock pressures as executives outlined plans for live events and original programming.

Netflix reported third-quarter revenue of $12.9 billion, marking a 12% increase year-over-year that matched Wall Street expectations according to financial reporting from the Motley Fool. Net income rose to $3.66 billion, bringing earnings per share to $0.87, which beat the analyst consensus estimate of $0.82 noted by the publication. Despite the bottom-line beat, the top-line growth rate marked the company’s slowest increase in three years reported by Gizmodo.

Shares fell roughly 6% in after-hours trading following the earnings release noted by AOL. The financial update arrived on the heels of a turbulent week that included layoffs affecting about 1,000 employees—roughly 6% of the workforce—and high-profile departures among content executives according to NBC News. Co-CEO Greg Peters described the layoffs as a hard trade-off made in service of long-term growth. Netflix noted in its shareholder letter that it generated 97 billion viewing hours in the first half of the year, representing a 2% increase compared to the same period in the prior year. Analyst Alicia Reese of Wedbush Securities maintained an outperform rating on the stock with a $90 price target, down from previous levels. Emarketer analyst Ross Benes pointed out that with pressure mounting to find alternative revenue streams outside of standard subscriptions, lowering estimates for the ad business remains a concern.

Netflix Reduces Annual Advertising Revenue Expectations

The streaming leader adjusted its financial forecasts for the remainder of the year reported Business Insider. Netflix reduced its annual advertising revenue expectation from $3 billion down to $2.7 billion noted Variety. Executives attributed the reduction to a slightly slower than expected rollout of some ad product capabilities rather than waning advertiser demand according to Variety’s reporting. Subscription revenue growth, however, outperformed internal expectations.

For the fourth quarter, Netflix projected revenue of $13.44 billion, which fell short of Wall Street estimates stated Business Insider. The company told investors to expect fourth-quarter earnings of $0.67 per share, also below the analyst consensus noted by the outlet.

Peter Rice Takes over Content Leadership

The earnings report followed a major C-suite restructuring. Sarandos tapped former 21st Century Fox and Disney executive Peter Rice to take over content leadership noted Gizmodo and NBC News, while CFO Spencer Neumann signed the Form 8-K filing submitted to the Securities and Exchange Commission.

Addressing engagement concerns, management acknowledged that view-hour growth in the U.S. has not met internal goals reported Gizmodo. We do need better execution in the U.S., Sarandos told investors on the earnings call cited by the publication. Sarandos also emphasized that the company’s core strategy centers around exclusive original programming, global distribution, product discovery, and monetization, supported by live events, licensed content, and select partnerships.

Netflix Shares Fall as Revenue Growth Hits Three-Year Low
Photo: Business Insider

Live Programming and International Expansion Plans

To spur subscriber acquisition and boost ad revenue, executives emphasized a growing lineup of live sports and special events reported Stocktwits. The company’s third-quarter content slate featured titles such as The Last House, Death of the Pastor’s Wife and an NFL game in Australia. Looking forward toward future slates, executives highlighted projects including The Murder of JonBenét Ramsey, starring Melissa McCarthy and Clive Owen; new seasons of its popular shows “The Diplomat” and Nobody Wants This; three NFL games on Thanksgiving Eve and Christmas Day; and the Tyson Fury vs. Francis Ngannou fight, alongside a new content licensing agreement with Globo in Brazil, which Sarandos highlighted as the company’s largest agreement with the Brazilian firm.

On the advertising front, Netflix plans to roll out its ad-supported subscription tier in 15 additional countries next year reported Variety.