Multiplex Association of India Voices “Deep Concern” Over Netflix-Warner Bros. Discovery Merger
The proposed $82.7 billion acquisition of Warner Bros. discovery by Netflix has sparked alarm within India’s theatrical exhibition industry, with the Multiplex Association of India (MAI) warning of a potential “setback” for the country’s cinema landscape.The industry body, representing multiplex chains nationwide, cautioned that the deal could disrupt the flow of major studio films – a critical driver of revenue and attendance – to Indian cinemas.
On December 5, Netflix and warner Bros. Discovery announced the landmark agreement, one of the largest entertainment mergers to date. The deal, slated for completion after the separation of WBD’s Global Networks division in the third quarter of 2026, would consolidate Warner Bros.’ film studios, HBO, and HBO Max under the netflix umbrella. while Netflix has publicly stated its intention to maintain Warner Bros.’ theatrical operations, the MAI remains skeptical, citing the streaming platform’s ancient preference for limited cinema releases.
“The Indian theatrical market thrives on choice, scale, and cultural diversity,” stated Kamal Gianchandani, president of MAI, in a detailed statement. “Warner Bros. has historically been a key partner to Indian cinemas, contributing consistently to our release calendar with successful global and local titles.”
Gianchandani underscored the significant economic impact of the cinema industry, emphasizing that theaters are “more than entertainment venues.” He added, “They are cultural hubs and significant economic contributors. They support millions of livelihoods across production, distribution, exhibition, F&B, and ancillary services.”
The MAI’s primary concern centers on Netflix’s established pattern of prioritizing streaming over conventional theatrical releases.”Netflix has consistently made it clear through its limited and highly restrictive approach to theatrical releases that it does not believe in the cinema-first model,” the association asserted.
according to the MAI, the acquisition poses a dual threat: a potential reduction in the volume of high-quality content available to cinemas and the possibility of considerably shortened or even eliminated theatrical windows. “This would inevitably impact revenues, limit consumer choice, and weaken the broader ecosystem of film production, distribution, and exhibition in India,” Gianchandani warned.
The association emphasized that the scale of this consolidation “warrants careful scrutiny” and pledged to continue voicing its concerns to regulatory bodies both in India and internationally.as the netflix-Warner Bros. deal continues to generate global debate, the MAI’s strong stance underscores the growing tension between streaming-first strategies and the established theatrical business model – a conflict that could fundamentally reshape the cinematic experience for audiences in India in the years to come.
Why did this happen? The merger was proposed on December 5th, 2023, driven by Netflix’s desire to expand its content library and Warner Bros. Discovery’s need for a stronger streaming presence.
Who is involved? The key players are Netflix, Warner Bros. discovery, and the Multiplex Association of India (MAI), representing Indian cinema owners. Kamal Gianchandani, President of MAI, is a central voice of concern.
What is the deal? netflix is acquiring warner Bros. discovery in an $82.7 billion deal, consolidating studios like Warner Bros., HBO, and HBO Max under the Netflix umbrella. Completion is expected in the third quarter of 2026, after WBD separates its Global Networks division.
How did it end? As of this report, the deal is not finalized. It is pending regulatory approval in multiple countries. The MAI is actively lobbying regulators to ensure the continued viability of the theatrical exhibition industry in India, fearing a shift towards a streaming-first model that could harm cinemas. The outcome remains uncertain, but
