▲ Netflix recently plans to add a “Two Thumbs Up” option to the content rating system, hoping to subdivide users’ preferences through functions.
Netflix launched a “shuffle video” feature last year, and Netflix will provide suitable videos according to users’ preferences. In order to improve the content suggestion mechanism, Netflix recently plans to add a “Two Thumbs Up” option to the content rating system, hoping to subdivide user preferences through functions.
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At present, users can choose Thumbs Up and Thumbs Down options on the Netflix interface to provide comments on the content, help Netflix understand users’ preferences, and make recommendations. Netflix said that after adding the “double like” option, it can break the dichotomy of likes and dislikes, and it can also know the user’s preference for content, which has become the main function to improve the user experience.
Christine Doig-Cardet, director of product innovation and personalized experiences at Netflix, said that as users have more and more content choices, the platform must improve its operational efficiency and methods to make it easier for users to find a favorite show or movie. Netflix also hopes to use this to become a platform for easy selection of content to watch.
In fact, in recent years, Netflix has continuously improved the user’s personal experience in terms of product design, returning the master control of content selection to users, such as adding a “shuffle video” function to allow users to end “selection fatigue” and help users easily Find something you like or want to watch.
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Responsible editor: Zeng Xiaowen
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