2024-10-04 07:41:34
The Korean corporation LG has begun showing advertising to users of its TVs. As Day.Az reports, the authors of the FlatpanelsHD blog drew attention to this.
Experts noticed advertising blocks during a review of the new LG G4 OLED TV. Full-screen advertising began to appear at a time when the device was not playing anything. The authors noted that advertising is based on the geolocation of the device and data from the network, so all displayed information is localized and adapted to the consumer.
The fact that the Korean corporation has built advertising into its TVs was confirmed by LG AD Solutions, which is a subsidiary of LG. Its representatives noted that during testing, advertising shown while the TV is idle increases brand awareness by 2.5 times. The company also said that advertising appears even in expensive models – for example, in the US, the LG G4 OLED costs more than $3,000, or about 280 thousand rubles.
According to the authors of FlatpanelsHD, at the moment the advertising function can still be disabled. To do this, you need to go to the device settings, go to the “Advanced settings” section and turn the “Promote screensaver” switch to the inactive position. Also, advertising is not shown if the TV is not connected to the Internet.