Miniso‘s new image includes a Harry Potter themed store, unique in the region, to offer its customers an innovative collection of original licensed products.
October 25, 2024
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15:29 am
With a new image at its points of sale and theme shop Harry Potterunique in Latin America, Miniso It is also innovating in its product offering to fulfill its brand mission: connecting with the younger generations, understanding their tastes and needs.
These products include the long-awaited collection Game Harry Potter x Miniso with an original license, inspired by the iconic magical universe of Harry Potter. The variety of products designed includes everything from stationery, blankets, stuffed animals, pets, cleaning supplies, makeup and even decorative items, to please fans of this saga.
The diversity of the collection Game Harry Potter x Miniso It includes a total of 450 items, classified in 10 of the 12 categories managed by the store, to satisfy all its customers in more than 26 points of sale.
“We have products for all ages, notebooks, pens, lunch boxes and more so they feel identified with the product.”
Jackelin Del Cid, Marketing Manager, Miniso Guatemala.
Launch activities
As part of the launch, Miniso It has also organized various activities in major shopping malls, creating an immersive environment that allows fans to experience the magic Harry Potter. One of these pre-launch events was held at the Mall Oakland Placewhere a magic show and magic competitions were presented cosplay (interpreting a character from comics, books or video games, among other things).
The purpose of this experience is not only to promote the collection, but also to introduce attendees to the universe of Harry Potter spend unique moments and get to know the new range of products.
Where to buy the new collection?
The products in this collection are now available in all Miniso stores in Guatemala:
- Oakland Place
- Concepción Prairie
- Miraflores
- Oakland Mall
- Naranjo Mall
- Portals
- Space
- The Station
- Prairie zone 10
- Slow Rus
- Sankris Mall
- Metrocentro
- Las Americas Park
- Xela Prairie
- Escuintla Prairie
- Plaza illustrations
- Magdalena Square
You can also find more information on Miniso’s digital channels: