Girl group New Jeans’ song ’Supernatural’ was selected as the best song of the year by the New York Times (NYT).
On the 9th (local time), the New York Times announced ‘Supernatural’ as one of the 68 ‘Best Songs of 2024’. ‘Supernatural’ is unique in K-pop. Every year, the New york Times announces the song and album of the year recommended by three popular music critics. John Caramanica, one of this year’s three critics, said the reason for the selection was, “The most stylish K-pop group of the past few years has created sophisticated and incredibly nostalgic songs.” Other songs on the list included pop star Beyoncé’s ‘Texas Hold ‘Em’, Sabrina Carpenter’s ‘Please Please please’, and hip-hop star kendrick Lamar’s ‘Not Like Us’.
Reporter Lee Ji-yoon [email protected]
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What impact does the recognition of K-pop songs like new Jeans’ ‘Supernatural’ have on the global music industry?
time.news editor: Welcome to Time.news! Today, we have the pleasure of speaking with Dr. Emily chen, a cultural analyst adn K-pop expert. We’re excited to dive into the recent recognition of New Jeans’ song ‘Supernatural’ as the best song of the year by The New York times. Thank you for joining us, Dr. Chen!
Dr. Emily Chen: Thank you for having me! I’m thrilled to discuss this exciting topic.
Editor: Let’s start with the significance of the New York Times’ selection. What does it meen for New Jeans and K-pop as a whole to receive such high praise from a major Western publication?
Dr. Chen: This selection is monumental, not only for New Jeans but for K-pop as a genre. It signifies that K-pop is transcending cultural and geographical borders. The New York Times does not readily endorse pop music from outside the U.S., so this acknowledgment can really elevate K-pop further into mainstream Western music circles. Typically, K-pop has been viewed more niche, but ‘Supernatural’ is breaking that mold.
Editor: John Caramanica, one of the critics involved in the selection, described New Jeans as “the most stylish K-pop group of the past few years.” What do you think factors into their unique appeal?
Dr. Chen: New Jeans masterfully blends retro aesthetics with modern sounds, which creates a memorable and nostalgic experience for listeners. Their ability to evoke a sense of familiarity while still pushing boundaries is what sets them apart. the essence of their style connects deeply with both younger audiences who seek trendy music and older generations who appreciate nostalgia.
Editor: Interesting! How does ‘Supernatural’ compare to other songs on the New York Times’ list, like beyoncé’s ‘Texas Hold ‘Em’ or Kendrick Lamar’s ‘Not Like Us’?
dr. Chen: Each song brings something different to the table. Beyoncé’s track is renowned for its powerful themes of resilience and empowerment, while Kendrick Lamar continues to be a voice for social justice in hip-hop. In contrast, ‘Supernatural’ captures the essence of K-pop’s signature playfulness and sonic experimentation. It’s refreshing to see these diverse sounds celebrated together, showcasing the broad spectrum of contemporary music.
Editor: There’s often talk about the influence of K-pop on global music trends. In your opinion,will new Jeans pave the way for more K-pop artists to receive international recognition?
Dr. Chen: Absolutely! New Jeans’ success has great potential to inspire other K-pop groups to aim for international acclaim.Their establishment in Western markets can encourage labels to invest more in global strategies for their artists. Additionally, as more K-pop songs resonate with international audiences, it may lead to further collaborations and fusion genres that enrich the global music scene.
Editor: What do you anticipate for the future of K-pop in relation to international music culture, especially post-‘Supernatural’ recognition?
Dr. Chen: Expect a surge in crossover opportunities and collaborations. As K-pop gains more respect on international platforms, which networks major artists influence, we may see more diverse experiments within the genre itself. K-pop has the tools to innovate and evolve, keeping it dynamic and appealing to an expanding audience. ‘Supernatural’ is just the beginning of what could be an even wilder evolution in the music landscape.
Editor: thank you, Dr. chen, for your insights on New Jeans and the broader implications for K-pop! It’s an exciting time for music lovers everywhere.
Dr. Chen: Thank you for the engaging conversation! I’m looking forward to seeing how the K-pop scene continues to develop.