2023-11-11 17:23:27
Plush toy jackets instead of fur coats. Mc Donald’s logos on leather bags. Dishwashing liquid bottles as perfume bottles: For years, Moschino has stood for irritating fashion that includes humor as a declared stylistic device. The brand founder Franco Moschino, who founded his company in Milan in the early 1980s, always demonstrated a preference for flashy, colorful designs. But now the label strikes a very quiet, sad tone.
Moschino reported at the weekend that the brand’s new creative director, Davide Renne, died this week – completely unexpectedly and at the age of just 46. Renne had joined Moschino as the new creative director just ten days ago, on November 1st; They worked with him on an “ambitious project” “in an atmosphere of enthusiasm and optimism for the future,” said the chairman of the parent company Aeffe, Massimo Ferretti, in an official statement.
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Davide Renne, born and raised in the coastal town of Follonica in the Italian region of Tuscany, had studied fashion at the prestigious Polimoda in Florence. He began his career with the Italian designer Alessandro Dell’Acqua; He later moved to Gucci, where he worked for around 20 years, most recently as head designer of the women’s collections.
At Moschino, Renne followed the American Jeremy Scott – the man with the plush toy jackets and dish soap bottles, who was responsible for the label’s collections for ten years – and would have his first own collection for the brand in February of next year at Milan Fashion Week should present. The fact that this will no longer happen fills him and his employees with deep sadness, said Aeffe chairman Ferretti.
“There are no words to describe the pain we are experiencing at this dramatic time,” the statement said. “Today we are left with the responsibility to continue what his imagination and creativity could only be imagined.” Nothing is known about the exact cause of Davide Renne’s death; The company simply stated that the designer had died after a “sudden illness”.
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