(ANSA) – CAGLIARI, 21 AUG – The Customs and Monopolies Agency launches today the second spot of the fourth edition of the institutional communication campaign “La Sardegna Portala nel Cuore”. Since its launch in 2021, this initiative has represented a fundamental pillar in the promotion of environmental protection and in the enhancement of the natural beauty of the island.
This year, the campaign has been enriched by the participation of sprinter Dalia Kaddari, Sardinian pride and promise of Italian athletics. Dalia, with her determination and passion, embodies the values of commitment and respect for the territory, which are at the heart of the Agency’s mission.
In the second spot, other exceptional testimonials, the Tenores di Bitti, oral and intangible heritage of humanity recognized by UNESCO. Their participation adds a touch of authentic Sardinian tradition to the campaign, strengthening the deep bond between culture and territory.
The spots, broadcast on the Agency’s social channels and on selected airport, train and subway circuits, aim to raise awareness among tourists and citizens on the importance of protecting the Sardinian ecosystem.
It is strongly emphasized that the removal of sand, shells and pebbles from the beaches is not only an act of environmental irresponsibility, but also constitutes a crime punishable by law. The sanctions are severe and aim to preserve the natural resources of the Island for future generations. (ANSA).
2024-08-21 13:28:16