While listening to the new song ‘Apartment’, I learned a few new things. First, there is a drinking game called Apartment. The lyrics of the song were based on that. I don’t know such games. I asked my junior. “So it’s like ‘of course’? There is singer Kim Jong-guk. Back in the old days… .”
Then, there is a look in his eyes that asks when it is ‘natural’ to be an enemy. I went back to my office seat and put on my earphones. Search on YouTube to find out what game it is. Random game. Random game… .
Second, the apartment is Konglish. It makes sense if you put the R sound in the middle and gently roll your tongue inward to say ‘Apartment.’ I lived in an apartment for a year as a foreign correspondent, but I didn’t know. Even though I didn’t know, back then I never said anything about apartments or apartments. To be more specific, if an apartment is a good tied to desire, it feels closer to a word referring to a type of housing.
Be that as it may, it is not a matter to be considered in depth. This song has little to do with the social meaning of apartments. Random game, random game… . It’s just a rhythm that fits your mouth and ears.
The song brings Korean context to disparate English lyrics. At the same time, the singer’s self-consciousness and background are cleverly revealed. As words familiar to Koreans collide with unfamiliar words in English lyrics, anyone can feel the word apartment as new. Then, the impression is conveyed that the song is both creative and comfortable. When listening to this song, people around the world, including Koreans, feel the same way.
Having never been involved in a drinking game with many people, I know that the neat three syllables that fit exactly to the beat and the ㅍ-ㅌ plosives in the initial consonant are good to roll around in the mouth to create a sense of rhythm in a drinking game. However, the fact that this is a product that works anywhere in the world and that it has musical potential to be enjoyed is on a different level. I wouldn’t have been able to push through without a certain amount of self-confidence.
First of all, what supported Rose’s self-confidence was probably her artistic intuition. As not only Rosé’s music but also her design works have been introduced, it seems that some are saying that her aesthetic sense as an artist was unusual from the beginning. This innate intuition may have been due to the confidence built up through years of keeping up with the public’s tastes as a member of the girl group Blackpink. There is a sense of balance in being able to add your own flavor without deviating from the formula for success.
![New things I learned thanks to ‘Apartment’[후벼파는 한마디]](https://dimg.donga.com/wps/NEWS/IMAGE/2024/11/01/130341038.1.jpg "New things I learned thanks to ‘Apartment’[후벼파는 한마디]")
In that case, wouldn’t it be possible to say that Apartment’s success is the result of a successful combination of a creative system that discovers individual artists with outstanding potential and nurtures them in a way that does not diminish their talent? Thanks to the increasing number of people who understand the essence of the entertainment business, can we think of a way to bring out the potential of artists rather than viewing them as industrial appendages? And the result is a solo rosé that has now been proven with confidence.
If you really don’t mind thinking that way, it’s understandable why people who work in the entertainment industry, who love their work, who know where they are and what they should do, try to preserve the essence of the business. This is one of the things I gained a new understanding of thanks to the apartment.
“That’s what I’m on, yeah.” (Rosé·Bruno Mars, from APT)
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![New things I learned thanks to ‘Apartment’[후벼파는 한마디]](https://dimg.donga.com/a/180/101/95/2/wps/NEWS/IMAGE/2024/11/01/130341035.1.jpg)
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The passage reflects on the success of the music video “Apartment” and the broader implications of this success for the entertainment industry—specifically, the nurturing of individual talent within a creative framework. It suggests that rather than treating artists as mere products of an industrial system, there is a growing awareness of the need to support and develop their unique qualities.
The text highlights the importance of recognizing the individual potential of artists, hinting that a more personalized and supportive approach can lead to higher quality artistic output. Rosé’s achievements as a solo artist are presented as a case in point, demonstrating the effectiveness of such a system.
The author expresses a newfound understanding of the entertainment industry’s essence, which acknowledges the human element behind the artistry. This is not just about creating content for profit, but embracing the passion and individuality that artists bring to their work.
The quote from Rosé featuring Bruno Mars emphasizes this connection between artists and their craft, further underlining the article’s message about valuing creativity over commodification.
In the article, there’s also an appeal for readers to subscribe to additional content related to cultural insights and personal growth, indicating a desire to engage and educate the audience further.
the text serves as a commentary on the evolving landscape of the music industry, prioritizing genuine artistry and collaboration over traditional commercial practices.