South Korean Beauty Brands Launch Wave of new Products to Combat Winter Skin & Hair Concerns
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To welcome the new year, South korea’s beauty industry is unveiling a diverse range of products designed to address the challenges of dry winter conditions, from scalp and skin revitalization to vibrant makeup collections. Several leading brands, including LG Household & Health Care, Innisfree, Espoir, and Peripera, are driving this innovation with targeted solutions and engaging consumer experiences.
LG Household & Health Care Targets Hair Loss with ‘Dr. Groot’ Trial Kits
LG Household & Health Care is making its premium derma scalp care brand, ‘Dr.Groot,’ more accessible with the launch of five small-sized trial kits available exclusively at E-Mart stores nationwide. These “entry-level” kits are designed to allow consumers to experience the efficacy of Dr. Groot’s popular formulations.
The range includes the ‘Bio Exosome Shampoo & Conditioner,’ formulated to strengthen the scalp and hair roots, the ‘Scalp Energizing Tonic,’ designed to invigorate the scalp, the ‘Hair Loss Prevention Shampoo & Conditioner,’ targeting hair loss prevention, the ‘Daily Scalp Care Shampoo & Conditioner,’ for everyday scalp health, and the ‘Volume Boosting Shampoo & Conditioner,’ aimed at adding volume to hair.
Innisfree Collaborates with Tungsiba for Retinol & Vitamin C Line
Innisfree is partnering with the popular character Tungsiba to promote its retinol and vitamin C skincare lines, offering limited-edition sets and an immersive pop-up experience. The collaboration features the Retinol Cica trace Ampoule, Retinol Green Tea PDRN Skin Booster Ampoule, and Vitamin C Capsule Serum – with exclusive Tungsiba-themed items.
The Retinol Cica Ampoule and Vitamin C Capsule Serum sets each include two 30ml products and a Tungsiba keycap keychain. A Retinol PDRN ampoule 25ml special set also comes with a Tungsiba keycap keychain, alongside additional 10ml and 5ml samples of the Retinol PDRN and retinol Cica ampoules, respectively.
To further engage consumers, Innisfree is hosting “Tungsiba’s Retinol secret Room,” a pop-up experience at Olive Young Hongdae Town in Seoul until the end of the month. Participants can enjoy product demonstrations and interactive games, with prizes including a 10ml Retinol Cica Ampoule for game winners and samples of the Retinol Cica line for all participants.
Espoir’s ‘roselite Glow Collection’ embraces Golden Radiance
espoir has launched the ‘Roselite Glow Collection,’ a limited-edition line that infuses the on-trend tea rose color with a subtle, sparkling gold finish. The collection aims to capture both maturity and vitality in its aesthetic.
The Roselite Glow Collection features five limited-design products: the Bigelow Volume Cushion, Bigelow Foundation, Bear Glow Lip Balm, Couture Lip Tint Glaze, and Strobing Highlighter. Notably, the Couture Lip Tint Glaze and Strobing Highlighter are being released in a new “roselle light” color alongside the limited packaging. The Bigelow Volume Cushion utilizes a “new material volume glow technology” to enhance skin radiance and is packaged with a limited-edition comb keychain. The Bigelow Foundation, formulated with a Triple Volume Complex of hyaluronic acid, collagen, and peptides, promises to deliver radiance from within. The Bear Glow Lip Balm, boasting over 83% skincare ingredients, focuses on soothing and hydrating lips. the strobing highlighter is crafted using an Italian manufacturing process and Espoir’s proprietary Venus strobing formula.
Peripera Expands ‘Speedy Line’ with New Colors and a Precision Liner
Clio’s brand, Peripera, is expanding its popular ‘SPEEDY’ line with three new colors and the introduction of the ‘Speedy Skinny Brush liner.’ The new additions aim to provide effortless and precise makeup request.
The Speedy Skinny Brow and Speedy Skinny Brow Mascara are designed to naturally enhance eyebrows for a softer look, with the pencil offering detailed shaping and the mascara providing natural color without clumping. The Speedy Pencil Liner allows for smooth, unbroken eye lines, while the new Speedy Skinny Brush Liner enables the creation of thin, delicate lines with a soft color payoff for an innocent aesthetic.
