As the New Year approaches, a recent survey by the digital association Bitkom reveals that the telephone remains the most favored method for sending New Year’s greetings in Germany, with 90% of respondents opting for a call to connect with loved ones. Social media platforms like Facebook, Instagram, and TikTok are also gaining traction, especially among younger demographics, where two-thirds of individuals aged 16 to 29 prefer these channels. Simultaneously occurring, customary greetings are on the decline; only 14% of Germans now send postcards, a drop from 19% last year.The survey highlights a shift towards digital communication, with 60% using messaging apps like WhatsApp and 56% opting for video calls, indicating a clear trend towards more modern, tech-savvy ways of celebrating the New Year.
Q&A: The Evolving Landscape of New Year’s Greetings in Germany
Interview with dr. Laura Schmidt, Communications Expert
Time.news Editor: As we head into the New Year, a recent survey by Bitkom shows that the telephone remains the favored method for sending New Year’s greetings in Germany. What do you think drives this enduring preference for phone calls, particularly when so many digital options are available?
Dr. Laura Schmidt: it’s fascinating, isn’t it? The survey indicates that 90% of people still prefer the personal touch of a phone call. I believe it speaks to the emotional connection that voice carries. Unlike texts or social media posts, a phone call allows for real-time interaction, conveying warmth and intimacy which is essential during holiday celebrations. Especially for older generations, phone calls feel more genuine than digital messages.
Time.news Editor: That’s a great point. However, the survey also reveals a meaningful leap towards digital channels, with social media platforms appealing to younger demographics. How do you see this shifting landscape impacting traditional dialog methods?
Dr. Laura Schmidt: Absolutely, the shift towards social media is undeniable. Two-thirds of individuals aged 16 to 29 are now relying on platforms like Instagram and TikTok for their New Year’s greetings. This change signifies a cultural transformation where digital communication becomes the norm. It could lead to a decline in traditional methods like postcards, which have dropped to just 14%. While some may miss the nostalgia of a handwritten postcard, younger people value instant gratification and creative expression that these platforms offer.
Time.news Editor: Speaking of trends, the survey notes that messaging apps like WhatsApp are also rising in popularity, with 60% of respondents using them. What are the implications of this for businesses aiming to connect with consumers during holiday periods?
Dr. Laura Schmidt: For businesses, this trend highlights the importance of adapting their communication strategies. engaging consumers through messaging apps is not just a preference; it’s a necessity. Brands should explore direct messaging campaigns and leverage these platforms to provide personalized greetings or offers during the New Year. This approach not only enhances customer engagement but also reflects a brand’s understanding of modern communication preferences.
time.news Editor: With 56% of respondents choosing video calls,it seems these platforms are also here to stay. How can individuals and businesses harness the power of video calls for holiday greetings effectively?
Dr. Laura Schmidt: Video calls can create a more immersive experience, bridging the gap between in-person and digital interaction. For individuals, setting aside time for Zoom or facetime calls can enhance connections with loved ones, making greetings feel more special. For businesses, hosting virtual events or workshops can serve as a unique way to connect with customers. Sharing heartfelt messages or conducting online celebrations can foster community and loyalty, making people feel valued and connected, even from a distance.
Time.news Editor: Lastly,with the decline of traditional greetings,what practical advice would you offer to readers who are contemplating how to send their New Year’s wishes this year?
Dr. Laura Schmidt: I suggest a blend of methods. For close friends and family, prioritize heartfelt phone calls or video chats to enhance yoru connection. For broader outreach,social media can be a fun way to share greetings with a creative twist—perhaps through a personalized meme or video story. don’t entirely abandon traditional cards; a surprise postcard for a loved one could be a delightful, nostalgic touch in today’s digital age. It’s all about mixing the old and new to make your greetings stand out this New year.
by understanding these trends and incorporating them into your greetings, you can celebrate the New Year in a way that resonates with your loved ones—regardless of how they prefer to connect.