Off The Field: NFL Wives Leverage Super Bowl Spotlight for Bay Area Charities
Amidst the glitz and spectacle of Super Bowl LX in San Francisco, a powerful force for good is quietly making its mark. The Off The Field NFL Wives Association is set to host its annual charity fashion show this Friday, directing crucial funds toward vital Bay Area organizations and demonstrating a commitment to community impact that extends far beyond the football field.
A Platform for Purpose
As San Francisco prepares to welcome football fans, celebrities, and a global audience, the Off The Field association is strategically using the Super Bowl’s immense visibility to benefit local communities. This year’s fashion show will directly support the Boys & Girls Clubs of Oakland and San Francisco, as well as the Charlotte Maxwell Clinic, organizations dedicated to youth development and women’s health.
“When the Super Bowl comes to town, it brings global attention—but we believe that attention should ultimately benefit the people who call that city home,” explained the organization’s president, Tenisha Patterson Brown, a sports attorney and business consultant. “Supporting youth development and women’s health organizations in the Bay Area felt not only appropriate but essential.”
Years of Impact
Founded in 2006, Off The Field has a long history of leveraging the NFL’s platform for philanthropic endeavors. Though the work began even before its official establishment, the organization has since donated over $1 million to community organizations across the country, focusing on cities hosting the Super Bowl. The association recognizes the unique opportunity afforded by its connection to the NFL – a platform that demands responsible stewardship.
Patterson Brown emphasized the organization’s broader goals, stating, “We want our footprint in the Bay Area to reflect generosity, unity, and a shared commitment to investing in families.” This isn’t simply about fundraising; it’s about amplifying existing efforts and ensuring sustained support for these organizations long after the Super Bowl festivities conclude.
Diversity as a Strength
What sets Off The Field apart is not only its dedication to charitable work but also the composition of its leadership. The organization is spearheaded by Black women and boasts a diverse membership that mirrors the NFL itself, representing a wide range of backgrounds and regions. This diversity is integral to its approach.
“Being a diverse organization means our work is informed by lived experiences and by a shared understanding of both the challenges and the resilience present in many of the communities we support,” Patterson Brown noted. She further asserted, “Women of all backgrounds—especially Black women—are impactful leaders, innovators, and advocates. Our representation is not symbolic; it directly influences the initiatives we champion, the partnerships we cultivate, and the commitment we bring to creating long-term, meaningful change.”
Beyond the Glamour
Super Bowl week is synonymous with parties, celebrity sightings, and brand activations. However, Off The Field remains steadfast in its mission. “For us, it’s not just about creating a glamorous moment—it’s about using that moment to elevate the voices, issues, and programs that deserve national visibility,” Patterson Brown said. “We bring heart to the biggest week in sports, reminding everyone that even in celebration, there is room for purpose.”
Looking ahead to 2026, Off The Field has ambitious plans to expand its programming, including initiatives focused on mental wellness for women and youth, leadership development for members, and increased year-round engagement. “The future for Off The Field is bold, purposeful, and full of momentum—and we’re just getting started,” Patterson Brown declared.
This Friday’s fashion show will feature NFL spouses and significant others on the runway, but Patterson Brown will be present not merely as a wife, but as the driving force behind this impactful organization. While the event is expected to attract the usual Super Bowl crowd, its true beneficiaries are the Boys & Girls Clubs and the Charlotte Maxwell Clinic, which will receive vital funding, resources, and increased visibility to further their crucial work.
