Nike, Le Coq, Adidas… Who will dress Los Pumas after the World Cup in France? – Newspaper El Ciudadano and the Region

2023-05-20 15:57:43

Who will dress Los Pumas after the World Cup in France? Once the team led by the Australian Michael Cheika puts an end to the next World Cup, the Argentine Union must choose a brand to dress its main team and its entire structure. In 2022, when the ten-year contract with Nike ended, the extension for one more year with the American company was announced with great fanfare. Several brands have already registered in the race to be a sponsor of the Argentine team, but it all depends on what happens in France.

The issue does not reveal the Argentine leadership, but it is not something minor. With the one-year extension, it was possible to save time and get to the World Cup well, which is the main showcase for Los Pumas. Moreover, in France 2023, the team will wear a new model, a fact that has not happened since 2020. Being a World Cup, the place where the Argentine national team has earned respect and has gained a veneer in the world of marketing, a very important aspect to attract sponsors.

Today the situation is as follows, post Mundial Los Pumas end their contractual relationship with the brand founded in Oregon, United States after eleven years of commercial relationship. In the race to dress the senior team, which is the flagship of the UAR, appear: Under Armor (dresses Wales), with headquarters in Baltimore, United States and the French brand Le Coq Sportif (dresses France).

There was talk of the return of Adidas, who historically dressed the national team and its last presence was from 2004 to 2011. But the German brand with the three stripes would be more focused on soccer and would not be interested in returning to rugby. It is more according to rumors, they would stop dressing the All Blacks.

Although the Pipa brand is not currently leading the race and continuing its link with Argentine rugby, the situation could change.

According to an important source that was consulted by El Hincha: “If Los Pumas qualify for the quarterfinals or in the best of scenarios they go further than everyone assumes, Nike could return to the race and sign a new contract. Anything can happen.”

When the company founded in the 60s in Oregon, landed in Argentine rugby, Los Pumas had just been third in France (2007) and sixth in New Zealand (2011), added that since 2012, Argentina joined the nascent Rugby Championship.

After the pandemic, Nike withdrew from Latin America (it left Boca Juniors) and outsourced its operations, Panamanian capital being the ones that carry out the business in Argentina. This possibility of continuing together with Los Pumas could occur since the company that sells the pipe brand in Albiceleste lands has been firmly established for three months since the start of its operations and has not yet established itself strongly.

In professional sports, the main commandment is “results rule” and they are the ones that seduce brands to sign contracts. It wouldn’t be crazy if they had a great World Cup, Los Pumas aroused the interest of those already scored and others.

We will have to wait a while longer to find out who will dress Los Pumas. The truth is that during the championship in France is when the final negotiation will take place.

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