Nikki Bella Returns to WWE: Can She Thrive in a New Era of Promos?
A revitalized focus on compelling storytelling through promos is now crucial for success in WWE, and Nikki Bella will need to adapt to this evolving landscape as she embarks on her second run with the company.
Nikki Bella launched her WWE return with a victory over Chelsea Green last Monday on “Raw,” signaling her intent to make a significant impact in today’s competitive women’s division. Having been a prominent figure during the “Total Divas” era, Bella now faces the challenge of proving her ability to connect with a modern audience that places a premium on authentic and engaging character work.
The Evolution of the WWE Promo
The art of the promo – a spoken segment designed to build storylines and hype matches – has undergone a dramatic transformation in recent years. Previously often brief and relegated to secondary importance, promos are now center stage in WWE programming. Stars like Bianca Belair and Becky Lynch have demonstrated the power of intensity and charisma on the microphone, setting a new standard for the women’s division.
Bella acknowledged the shift in a recent interview, stating, “You gotta make it personal. I feel bad, but those are some of the greatest promos. You have to make it personal. I mean, there’s been a few lines said about me the last few weeks, and I’m like, ouch, okay, cool. But you know what, those make great stories and they get the reaction like you two [the interviewers] just did.” This suggests Bella understands the necessity of vulnerability and emotional investment in crafting effective promos.
The Risks of “Shoot” Promos
While shoot-style promos – those that blur the lines between scripted storylines and real-life emotions – can resonate deeply with fans, they also carry inherent risks. A recent example of a promo gone awry occurred during a pre-WrestleMania segment involving Tiffany Stratton and Charlotte Flair, where Stratton referenced Flair’s personal life, reportedly catching Flair off guard. This incident underscores the delicate balance between authenticity and respect when delving into personal territory.
Learning from Naomi’s Success
Perhaps the most instructive example for Bella is the career trajectory of her former “Total Divas” co-star, Naomi. Naomi has experienced a career resurgence through her unique character work and undeniable charisma. Her ability to connect with the audience on a personal level has been instrumental in her recent success, demonstrating the power of authentic self-expression within the WWE framework.
As Bella navigates this new WWE era, her ability to forge a connection with fans through her words will be as vital as her prowess in the ring. The modern WWE landscape demands more than just athletic ability; it requires compelling storytelling and the ability to captivate an audience with every word.
Credit: E! News; h/t to Wrestling Inc. for transcription.
